CHAIN REACTION: KRISTOPHER KITES

KRISTOPHER KITES is one of the best artists in Chicago right now. Yeah, I said it.   The man makes work that’s simple and straight to the point. You know how comic book culture is poppin’ right now? Marvel, DC, and all that geeky stuff? Well your mans Kristopher has the power to bring that […]

THE STORY OF “OFF-WHITE”

In 2018, the current major trend in streetwear is the deconstructivist aesthetic. The mass popularity of this style is partially the effort of one man in the streetwear spotlight– Virgil Abloh. His brand is called OFF-WHITE. We here at Push Product want to ask, are they here to stay? In this video, we take a […]

SOCIAL TEASE IS MONOCHROME

SOCIAL TEASE is an apparel brand based out of Montreal with a great straightforward feel. Their collection of tees and prints are all done in black on black. Because of the stark palette, each shirt acts as a canvas for the message in the artwork.   What you get is a dark and mysterious aesthetic, […]

JOE FRESHGOODS X MCA

 In July 2018, Chicago streetwear powerhouse JOE FRESHGOODS teamed up with the Museum of Contemporary Art for an exclusive collection of apparel and accessories. This event drew a crowd of dedicated fans and followers, and Push Product came through to share their stories of admiration for Joe– a Chicago native & creative. Joe has […]

Nostalgic meets novel: BLAKEMADEIT

BLAKE SHERIDAN is a digital artist based out of Chicago. His current work consists of digital collages that feature meticulous sourcing and placement. The end result is a really exciting arrangement of color, subject, and emotion. There’s something really poppy and loud about his stuff that makes you stop, look, and listen.   According to […]

ELEGANCE + EFFICIENCY: NOVA SUPPLY

NOVA SUPPLY is a clothing line created by Clayson Fletcher. Based out of Toronto, the brand finds the middle ground between comfort, elegance, and militaristic utility. This relaxed style is expressed with soft and breezy materials that are assembled to look sturdy and functional. There’s a hint of Issey Miyake and Eileen Fisher, with a […]

DOUBLET: THE NEXT FRONTIER

DOUBLET, is a unisex Japanese street wear label designed by Masayuki Ino. Ino is full of unbelievable talent– he’s the winner the 2018 LVMH Prize for emerging talent. His ability to make bold statements through apparel leaves my jaw on the floor. Take a look at how he explores the medium of clothing; unfinished embroidery, […]

SENSE OF STYLE: NECESSITY SENSE

NECESSITY SENSE is a high fashion brand with serious taste. When we came across their collection, the attention to detail floored us. Let’s be serious here– these pieces are works of art. Sharp & defined lines, high quality material, emphasis on distinct silhouettes, conceptual styling, exciting and precise details… damn homie, I could go on […]

STORY, STRUCTURE, STATEMENT– RULE OF THREE

When it comes to streetwear, having a defining concept is an essential part building a brand. If it wasn’t, we’d all have a closet filled with whatever generic shit that was on sale at Wal-Mart.   RULE OF THREE is a storytelling inspired apparel brand. That means that behind each designed garment there is a […]

THE WICKED BEAST OF THE EAST

WICKED is the East Coast lifestyle brand that represents contemporary streetwear that takes its cues from high fashion. Coming straight out of Boston, this creative fashion collection includes a mix of cut & sew options– outerwear, pants, shorts, beanies, tees, and flannels.   WICKED adopts a grungy, military aesthetic; as well as a sophisticated twist […]