CHAIN REACTION: KRISTOPHER KITES

KRISTOPHER KITES is one of the best artists in Chicago right now. Yeah, I said it.   The man makes work that’s simple and straight to the point. You know how comic book culture is poppin’ right now? Marvel, DC, and all that geeky stuff? Well your mans Kristopher has the power to bring that […]

Examining LES INCOMPÉTENTS

LES INCOMPÉTENTS is an independent fashion design studio from designers Emeline Morellet and Stephen Smith. They focus on creating original and artistic takes on apparel. Now that sounds about right for any fashion company, but I mean it when I say it. They’ve come up with very stylish and experimental cuts, lines, and pairings.   […]

BAD THINGS ARE COMING

BAD THINGS is a skate-rat inspired fashion company coming out of New Zealand. They make clothing and accessories adorned with some playfully badass artwork– grotesque aliens, snakes, evil creatures, and overall radness. These are clothes for folks who grew up on a skateboard, played in a band, or got into some mischief.   BAD THINGS […]

THE STORY OF “OFF-WHITE”

In 2018, the current major trend in streetwear is the deconstructivist aesthetic. The mass popularity of this style is partially the effort of one man in the streetwear spotlight– Virgil Abloh. His brand is called OFF-WHITE. We here at Push Product want to ask, are they here to stay? In this video, we take a […]

SOCIAL TEASE IS MONOCHROME

SOCIAL TEASE is an apparel brand based out of Montreal with a great straightforward feel. Their collection of tees and prints are all done in black on black. Because of the stark palette, each shirt acts as a canvas for the message in the artwork.   What you get is a dark and mysterious aesthetic, […]

JOE FRESHGOODS X MCA

 In July 2018, Chicago streetwear powerhouse JOE FRESHGOODS teamed up with the Museum of Contemporary Art for an exclusive collection of apparel and accessories. This event drew a crowd of dedicated fans and followers, and Push Product came through to share their stories of admiration for Joe– a Chicago native & creative. Joe has […]

CAREFUL, YET CAREFREE: STEELE & EDITH

STEELE & EDITH is a fashion brand that’s influenced by cross-cultural heritage and respect for all aspects of garments. The result is a casually sophisticated take on tops, bottoms, and outerwear. The attention detail and quality of construction is a sight to behold. These are definitely upscale items that aren’t loud or brash– yet bold […]

ELEGANCE + EFFICIENCY: NOVA SUPPLY

NOVA SUPPLY is a clothing line created by Clayson Fletcher. Based out of Toronto, the brand finds the middle ground between comfort, elegance, and militaristic utility. This relaxed style is expressed with soft and breezy materials that are assembled to look sturdy and functional. There’s a hint of Issey Miyake and Eileen Fisher, with a […]

RELAXED, REFINED: MCMARDEN

MCMARDEN is an apparel brand with form and functions designed to get you through the day with style. These pieces have perfect weight for an evening out. The materials are high quality, yet airy and flowing. These shapes, patterns, and colors create a fresh look that feels breezy. The Los Angeles based clothing line focuses […]

OMERTA: THIS THING OF OURS

OMERTÀ is a Milan based apparel company with designs inspired by mafioso. The black foundation of their palette most likely represent darkness and shadows- a place where the activities of organized crime take place. The Godfather & Carlito’s Way typographic treatments are nods to classic Italian gangster actor Al Pacino. But this streetwear collection isn’t […]