When it comes to streetwear, having a defining concept is an essential part building a brand. If it wasn’t, we’d all have a closet filled with whatever generic shit that was on sale at Wal-Mart.


RULE OF THREE is a storytelling inspired apparel brand. That means that behind each designed garment there is a meaning, an anecdote which belongs to the ongoing fictional story. The name “Rule of Three” is taken from the writing principle that is used for structuring stories (three brothers, three spirits, three musketeers, etc). Influenced by classic and modern works of literature, paintings and concept art, Rule of Three is intended for the patient and curios user.

Based out of Denmark, RULE OF THREE makes their mark with literature-inspired hoodies, tees, and accessories.


Get at ‘em on Instagram @ro3clothing

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