MCMARDEN is an apparel brand with form and functions designed to get you through the day with style. These pieces have perfect weight for an evening out. The materials are high quality, yet airy and flowing. These shapes, patterns, and colors create a fresh look that feels breezy. The Los Angeles based clothing line focuses […]


OMERTÀ is a Milan based apparel company with designs inspired by mafioso. The black foundation of their palette most likely represent darkness and shadows- a place where the activities of organized crime take place. The Godfather & Carlito’s Way typographic treatments are nods to classic Italian gangster actor Al Pacino. But this streetwear collection isn’t […]


MATT GONDEK is a Los Angeles artist that paints deconstructed pop icons. Originally from Pittsburgh, Matt’s creative background began with drawing comic books art an early age. He started his professional career making art for music merch, and tried his hand in running a clothing boutique. After deciding to focus primarily on fine art, Matt’s […]


CHRROTA is fashion inspired from cyberpunk anime and the latest in military technology. Taking cues from popular brands like ACRONYM, STONE ISLAND SHADOW PROJECT, and ARC’TERYX VEILANCE, CHRROTA blends technical utility and style together. What you get is aggressive angles, packs, pouches, and pockets galore.   Even those these clothes represent the future of fashion, they […]

Bohemian Groove: You as

YOU AS is a capsule collection of menswear focused on building a lasting wardrobe.  These are new staples to live in—part of a modern uniform that’s as cool, versatile, and multi-faceted as the people who wear it. The use of color and material make these clothes look fun and eclectic. I’m really digging the shape […]

Mifland: Polished, Practical

Mifland Leather Goods is an accessory goods company based in Atlanta, Georgia. Tobi Egberonbe, Mifland’s founder, creates modern, utilitarian pieces that are inspired by photography, architecture, and contemporary furniture. Straight up, these pieces are beautiful. The attention to detail is astounding, and you can feel the quality by just looking at these photos. Usually, the […]


DECENT HUMAN BEINGS is a minimalist clothing brand based in Montreal. They’ve know just how to catch your eye by using clever color choices and logo placement. The results are fun, fresh, sophisticated, and memorable.   I love how clean everything looks– the collection relaxed yet exciting. The perfect representation of a lifestyle that’s carefree, […]

Maison Honoré is where you live

Djamel Cheboub is the designer behind Maison Honoré. The clothing collection is rooted in the streets of Paris suburbs, and inspired by dreams. Djamel uses apparel as the medium that honors dreams. When you look at the collection, there’s that awesome carefree vibe that comes with the French lifestyle.         Maison Honoré is made […]


DOUBLET, is a unisex Japanese street wear label designed by Masayuki Ino. Ino is full of unbelievable talent– he’s the winner the 2018 LVMH Prize for emerging talent. His ability to make bold statements through apparel leaves my jaw on the floor. Take a look at how he explores the medium of clothing; unfinished embroidery, […]

Take note on youthful happiness

Coming out of the Boston ‘burbs is TAKE NOTE– a brand inspired by skateboarding, nature, and art. This creative project is run by a high school sophomore, and you can really feel a sense of youthful joy in each design.   Youth culture has a spectrum, and many independent brands tend to communicate darker themes […]

Lotuss is in bloom

LOTUSS is a fashion brand that uses bold icons and typography to champion their message: doing big thangs.  Based out of the San Francisco Bay Area, they’ve put together a colorful set of graphic tees, hats, jackets, pants, and accessories.   From the looks of it, they’re holding it down for the island lifestyle– plenty […]